The last mile has never been more dynamic. As customer expectations rise and operational complexity grows, success belongs to businesses that treat technology not just as a tool, but as a strategic edge. At Rendr, we’re focused on delivery innovation—and with the rise of AI, we are unlocking a new frontier in how we orchestrate and optimise every step of the journey.

From real-time allocation to smarter customer support, AI is set to redefine how deliveries are managed at scale.

Smarter Allocation Starts with Smarter Data

Traditionally, delivery allocation relied on static rules—postcode lookups, manual preferences, or basic pricing logic. But static logic doesn’t account for the dynamic world we operate in. This is where Rendr’s allocation engine stands apart, building a model that intelligently assigns the most optimal carrier for a given delivery using predictive, data-led allocation. 

Some of the key variables include:

• Time of day
• Live traffic patterns and ETA forecasts
• Carrier performance metrics (on-time %, success rates)
• Price competitiveness
• Inventory availability and proximity
• Customer delivery preferences and patterns

By synthesising the above, it allows us to make informed decisions that continuously learn and improve. The result? Deliveries that arrive faster and on time—at scale.

Elevating Customer Support 

Great support doesn’t start when something goes wrong—it starts by anticipating what customers need. At Rendr, we’re continuously investing in smarter, more proactive customer support systems to enhance communication and resolve issues faster. This includes:

• Instantly triage support tickets based on issue type and urgency
  
  
• Offer predictive insights—like warning a customer if their order is approaching or if a delivery is likely to be delayed
  
  
• Streamline investigations with real-time tracking data to identify location of driver & relevant contact points for issue detection
  
  

As a result of the above, our support team becomes faster, smarter, and better equipped—ensuring that customers always feel informed and in control.

Fast Forward

Looking ahead, we see AI not as a feature—but as an orchestration layer that sits across the entire fulfilment chain. From forecasting delivery demand, to reassigning orders mid-route, to proactively adjusting service areas based on heatmaps—AI will enable retailers to operate with a level of precision and foresight previously unimaginable.

As we continue to explore new AI capabilities, our mission remains the same: to simplify the complex, and empower our partners to deliver with confidence.